Tigers, Pure Michigan announce partnership
Advertising campaign will showcase throughout Comerica Park
The Tigers and Pure Michigan announced a partnership on Friday that will showcase the state's advertising campaign throughout Comerica Park, highlighting the state's tourism drive for fans to see nationwide on television and in person.
Whether fans are watching in person or on television, it will be tough to miss the centerpiece, a giant Pure Michigan logo along the scaffolding of the right-field light tower. The placement puts the Detroit skyline in the background.
"We're genuinely thrilled Pure Michigan will have high visibility within Comerica Park," Tigers vice president of corporate partnerships Steve Harms said in a statement. "What makes this partnership unique is the impact it will have on promoting the state of Michigan to the business community and the millions of baseball fans around the country."
Beyond that, the Pure Michigan logo will be spotted on television on the bench backs and railings in both dugouts. The advertising panels behind home plate also will feature it as part of the rotating spots.
In addition, the Pure Michigan commercials will be running during breaks on Tigers broadcasts in out-of-state markets.