5/13/2013 1:49 P.M. ET
Brand Affinity Technologies Partners with Defending American League Champion Detroit Tigers on In-Stadium Fan Engagement
Partnership for FanPhotos Will Enhance Tigers Fans' Ballpark Experience at All Home Games
By / MLB.com
Irvine, Calif. - May 13, 2013 - Brand Affinity Technologies, Inc., the experts in engaging, activating, and monetizing fans, today announced an exclusive partnership with the defending American League Champion Detroit Tigers for enhanced fan engagement services through the use of Brand Affinity's FanPhotos service.
There is plenty of excitement at Comerica Park as the Tigers are seeking a return trip to the World Series this year and the partnership with Brand Affinity Technologies is designed to make the fan and ballpark experience at Tigers home games even more memorable.
The Tigers will offer FanPhotos, Brand Affinity Technologies' unique branded fan engagement platform, as an option for their fans. The Tigers join the ranks of Major League Baseball franchises that use Brand Affinity's fan photography services.
"Tigers fans are passionate about their team and we recognize this partnership with Brand Affinity Technologies as a vehicle to provide fans with an opportunity to take with them a memory that will last a lifetime," said Duane McLean, Tigers' Executive Vice President, Business Operations.
"We're baseball fans, so we're thrilled to partner with one of baseball's top franchises by providing a new and compelling service to make the Tigers' fan experience the best it can be," said Ryan Steelberg, CEO of Brand Affinity Technologies. "Our FanPhotos photography platform will further promote the team while capturing the passion and excitement fans have for Detroit baseball."
Throughout each game, Brand Affinity Technologies photographers will be on site to capture photos of the attendees. Fans will easily be able to view, purchase and share the photos taken during the game by visiting the FanPhotos site and entering a specific code provided to them. All photographs will be branded giving the beloved MLB franchise an opportunity to further strengthen its relationship with fans. Additionally, Brand Affinity Technologies will be launching a comprehensive onsite photo sales operation so fans throughout the venue can immediately view and purchase photos and take home a photo keepsake from the game.
Along with its partnership with the Detroit Tigers, Brand Affinity Technologies continues to expand photo offerings to major brands and sporting leagues by providing a comprehensive, fan-centric experience for fans to view and share their most memorable event moments by utilizing the power of digital media and high-quality, professional photography.
This story was not subject to the approval of Major League Baseball or its clubs.